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Your Questions Answered

Frequently Asked Questions


Does it hurt?

A soothing topical cream is applied before and during your treatment to keep you comfortable. Most clients describe the sensation as mild scratching. Pain tolerance varies, but the vast majority of clients are pleasantly surprised by how comfortable the process is.

How long does it last?

Results typically last 1–3 years depending on the treatment, your skin type, and how well you follow the aftercare advice. This doesn't mean it will completely disappear in this time; it will likely just lose some definition. Applications on oilier skin types may fade slightly faster, although techniques are adapted to allow for this. A maintenance/booster between around 18 months to 2 years will keep your result looking its best.

Is it safe?

Yes. Alex is VTCT certified and fully insured. She uses sterile, single-use equipment for every treatment, and uses high-quality pigments specifically formulated for permanent makeup. All necessary checks are carried out before any colour treatment.

What is the healing process like?

In the first few days the treated area may appear slightly more defined and more vibrant than the finished result. This is completely normal. The colour softens as the skin heals over 4–6 weeks. A top-up appointment at 6–8 weeks is included in your treatment price to perfect the result once fully healed.

What is the difference between permanent makeup and a tattoo?

Whilst both procedures involve placing pigment into the skin, permanent makeup uses specialist pigments that are designed to fade to a certain degree over time, unlike traditional tattoo ink. The pigments Alex uses will NOT leave you with unnatural colouring such as green or red/pink over time. Permanent makeup pigment is placed in the upper layers of the skin (the upper dermis), and advanced techniques are used to give a soft & natural appearance.

Am I suitable for treatment?

Most people are suitable, but there are some contraindications. You may not be able to have treatment if you are pregnant or breastfeeding, have certain skin conditions, are on blood thinners, or have had certain medical procedures. If you have visible pigment in the skin from previous permanent makeup treatments, Alex may not be able to work on top of this. This will be assessed at your consultation.

How much does it cost?

Prices can be seen on the booking page. The price always includes your full initial appointment and the complimentary top-up at 6–8 weeks.


Consultations are charged at £25, which is deducted from the cost of your treatment if you book. 

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