Permanent Brows
That Look Genuinely Real
From ultra-fine Hyperrealism hair strokes to soft powder ombré — every style tailored to your face, your skin, and your lifestyle. Free consultation included.
Wake Up Every Day
with Perfect Brows
Permanent brows — also called cosmetic brow tattooing — use fine pigment deposits to create the appearance of natural brow hair. The result is fuller, more defined brows that stay put through swimming, exercise, and everything else life throws at you.
Alex specialises in Hyperrealism Brows — her signature technique that places individual hair strokes with such precision that the result is genuinely indistinguishable from real hair. Multiple clients report that friends and family cannot tell their brows are not natural.
All brow treatments include two sessions in the price: your initial appointment plus a 6-week perfecting top-up.
Choose the Look That’s Right for You
Alex will recommend the best style for your skin type, face shape, and natural brows at your free consultation.
Hyperrealism Brows
Alex’s signature treatment. Ultra-fine individual hair strokes placed with precision to mimic natural brow growth. The most natural result available — genuinely indistinguishable from real hair.
Best for: sparse or absent brows, mature skin, clients wanting the most natural possible result.
Powder / Ombré Brows
A soft, powdered makeup effect — lighter at the front, building to a defined arch and tail. Suits all skin types including oily skin where hair strokes may not hold as well.
Best for: clients who prefer a more defined, filled-in look. Good for oily skin types.
Combination Brows
Hair strokes through the front for a natural appearance, soft powder shading through the body and tail for definition and staying power. The most versatile brow style.
Best for: most skin types. Natural front with more defined shape.
Feather / Hair Stroke Brows
Fine, feathered hair strokes throughout the brow. A lighter, more delicate look — perfect for clients wanting minimal, effortless definition.
Best for: clients wanting a subtle, natural enhancement.
What Alex’s Clients Say
“Having shaved most of my eyebrows off when I was 13, I spent the following 58 years with almost none. Alex’s attention to detail is amazing. It was worth every penny — my only regret is not doing it years ago.”Liz Goss
“At 75 years old, Alex’s patience and understanding gave me confidence to go ahead. My new natural-looking brows have earned compliments from family and friends ever since.”Barbara Newnham
“I now have brows that look so natural that friends can’t believe they’re not real hair. I loved how calm Alex is — I felt very comfortable and confident throughout.”Kim Bailey
Common Questions About Permanent Brows
Does it hurt?
Most clients describe the sensation as mild scratching or light pressure — not painful. A topical numbing cream is applied before treatment. Most people are surprised by how manageable it is.
How long do permanent brows last?
Typically 1–3 years depending on your skin type, lifestyle, and aftercare. Oily skin tends to fade faster. A colour boost can refresh results when needed.
Why do I need two sessions?
As the skin heals over 4–6 weeks, pigment can settle unevenly in some areas — this is completely normal. The 6-week top-up perfects and locks in the final result. Both sessions are included in the price.
I’m older — am I suitable for permanent brows?
Absolutely. Alex regularly works with clients in their 60s, 70s, and beyond. Permanent brows can be particularly life-changing for mature clients who have lost brow hair through age or over-plucking. Alex has extensive experience with mature skin.
I have very sparse brows — will it work?
Yes — this is often the ideal candidate for Hyperrealism Brows. The technique works by placing hair strokes precisely to fill gaps and create the appearance of natural, full brows. Clients with little to no brow hair often see the most remarkable results.
Do I need a patch test?
A patch test is offered at every in-person consultation and is recommended. It must be performed at least 48 hours before your treatment appointment. You may waive it if you prefer, but it is advised.